Powder Springs, GA, 30127
Joined on November, 2014
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EducationAlabama State University, BA 1987 Communications & Music
Hollywood Film Institute, 1998 Associate Degree Film Producing/Directing
UCLA, 2002 TV & Film Producing
ExperienceResuDARRYL D. LASSITER
Atlanta, GA 30127 • 770-827-2468 • email@example.com
PUBLIC RELATIONS & MARKETING
Dynamic, award-winning PR & Marketing Executive with a 25-year portfolio of success.
• Orchestrated high-profile national press conferences and publicity/advertising campaigns.
• Liaison between Clients and media for national television, print and web-related stories and features.
• Developed press kits which included bios, discographies, press releases and electronic press kits.
• Superb leadership, interpersonal, planning and communication abilities.
• Produced 200+ TV and radio commercials for advertising clients.
■ Developed national campaigns – American Idol Christian compilation & PR Campaign for The Showtime Network TV movie “Blessed & Cursed”.
■ Oversaw and implemented major press conferences, promotional tours & product placements.
■ Provided national management of staffed independent writers & publicists.
■ Newspaper editor – covered Super Bowls, Olympics, World Series, Grammy & Emmy Awards.
■ Managed merchandising of books, t-shirts, CDs/DVDs, concerts and video recordings.
■ Wrote, produced & directed commercials for radio, television and web-based media outlets.
PUBLICIST & MEDIA RELATIONS, Atlanta, GA • 2000-Present
ICEE [Chicago, IL], TAESIS PUBLISHING [Indianapolis, IN], CROSSOVER [Houston, TX], KES DISTRIBUTION [Chicago, IL], I AM MUSIC PUBLISHING [Clinton, MD], LIGHT RECORDS [Nashville, TN]
WORLD CHANGERS MEDIA, Atlanta, GA • 2001-Present
TYSCOT WORLD HEADQUARTERS, Atlanta, GA • 2004-2011
Vice President, Public Relations
Platinum Entertainment/CGI, Alpharetta, GA • 1995-1999
National Publicity Manager/Director of Video
ATLANTA DAILY WORLD NEWSPAPER, ATLANTA, GA • 1995-1999
Sports Editor/Columnist and Entertainment Writer
WAGA-TV 5 (FOX) ~ “Good Day Atlanta”
WSB-TV2 (ABC) ~ Channel 2 Action News This Morning
Georgia Cable TV ~ Manager-Television Instructor/Producer
The Library Channel ~ Programming Director/News Reporter/Producer
WIGO Radio ~ Program Director - Manager/Morning Music & Talk Show Host
WQIM Radio ~ Announcer, Commercial Producer
Bachelor of Arts in Communication Film Production & Film Direction Certifications
Alabama State University, Montgomery, AL Hollywood Film Institute, LA, CA
HobbiesDarryl’s film career began in 1991 working on the set of CBS’ In The Heat Of The Night. He began his career in television and radio in 1985 working at the CBS and ABC network affiliates in Montgomery, AL and the CBS, Fox and ABC network affiliates in Atlanta, GA.
He worked as an announcer and program director at radio stations in Montgomery and Atlanta. The award-winning producer/director juggles his career from radio to TV/video/film to newspaper/magazines to music. With that versatility, he has produced and directed nearly 100 music videos, a dozen documentaries and network television specials for BET, TLC, Word Network and more; a handful of national TV commercials and his first movie won the New York International Film Festival spawning a national craze for Black College Marching Bands.
A musician since the 6th grade, Lassiter has played nearly every instrument in the brass family, specializing on the trumpet.
As an editor and columnist for the Atlanta Daily World Newspaper, & Upscale Magazine, he covered & photographed every major event from the SUPER BOWL to the OLYMPICS, WORLD SERIES, GRAMMY AWARDS, NBA FINALS, All-Star games and more. His features have appeared across the nation.
Recently, he was given a proclamation from the mayor of his hometown, inducted into the National Black College Alumni Distinction Hall Of Fame, a Lifetime Achievement Literacy Classic Award and the coveted Stellar Award for “Video-Of-The Year”. He’s a voter for the Emmy and Grammy Awards.
Darryl says he gets a lot of inspiration from his wife Krystyn. They have two daughters and two sons.
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